Styling & Fitting with AI: A New Era for Fashion eCommerce at EILEEN FISHER
To create a more inspiring and confidence-boosting online shopping experience, EILEEN FISHER partnered with Veesual to implement a set of AI-powered experiences addressing two key shopper expectations:
- Discovering complete outfits and styling combinations through The Closet, an interactive experience that empowers shoppers to become their own stylists by mixing and matching garments in real time
- Finding the right size and fit by showing each garment on different body types and simulating how it looks in various sizes
These experiences work in synergy to support inclusivity, reduce uncertainty around fit, and drive stronger engagement.
+272%
Increase in conversion
+11%
Average Order Value
+258%
Average Session Duration
Download the full case study to discover:
- The challenges Eileen Fisher overcame with Veesual
- How the experiences was seamlessly integrated into their website
- The impressive results in terms of conversion, engagement and brand perception
“ We’re a size-inclusive company, and Veesual can help customers predict how something will fit them. Veesual allows you to play around with proportions. We were trying to create a kind of modern day paper doll that customers can have fun with. “
Blair Silverman
VP eCommerce, Eileen Fisher