Reaction to Vogue Business Inclusivity Report: As Extreme Thinness Returns to the Runways, Why Brands Must Continue Investing in Size Inclusivity
The Spring/Summer 2025 fashion weeks have come to an end, and while the runways showcased an array of creativity, one unsettling trend has resurfaced: the return of extreme thinness as the dominant body type in fashion. According to the Vogue Business Inclusivity Report, only 0.8% of looks across New York, London, Milan, and Paris featured plus-size models, with 4.3% mid-size representation. In stark contrast, 94.9% of models were straight-size (US 0-4), signaling a regression to the outdated and unhealthy standards of beauty that once plagued the industry.
The Future of Virtual Try-On: A Growth Driver for Fashion E-Commerce in 2025
Virtual Try-On (VTO) technologies are revolutionizing the fashion e-commerce industry. After two decades of development, these tools have finally reached a point where they significantly enhance the online shopping experience. Major players like Google are leading this revolution with advanced AI-powered solutions, enabling consumers to virtually try on clothing. This innovation helps brands boost customer engagement, increase conversions, and reduce returns.
Veesual raises 5 million euros
We are thrilled to announce that AVP and Techstars are joining our journey at Veesual. This exciting development marks a significant milestone as we aim to become a global leader in AI-powered image-generation technologies for fashion.
Why does personalization make a difference in fashion e-commerce?
Nowadays, fashion e-commerce is a very competitive sector, with increasingly demanding customers. Fashion brands have to find solutions to stand out, increase their performance and satisfy their customers. It's no longer just about offering the best products, but also about providing an impeccable shopping experience. Personalization is a solution to meet this challenge.
Myth 1: Virtual fittings are not realistic, because you can't actually try on the clothes.
In the fashion e-commerce sector, virtual fitting has become a must-have feature, but it remains a controversial subject for some.In a series of articles, we're going to demystify the myths surrounding virtual fitting. The first is that virtual fitting is ineffective because it doesn't offer a real fitting experience. We can start by recalling that e-commerce customers are those who rarely, if ever, visit physical stores, for a number of reasons: lack of time, no attraction to in-store waiting, especially for fitting room queues. Brands need to be able to adapt to these customers, because the need remains the same: to buy clothes. And, as in a physical store, this purchase is based on several aspects and questions: "does it fit me", "do I like it", "what would it go with"... The virtual fitting experience answers these questions by reproducing as closely as possible the fitting room in a physical store.
Augmented e-commerce: a trend that has become the new standard
The shopping experience is constantly evolving, and consumer needs are changing with it. Online shopping, which was once limited to simply selecting products from a catalog, has been transformed by the growing demand for personalization and innovation. Today's consumers are more demanding than ever, expecting unique shopping experiences tailored to their individual needs.
Virtual clothes fitting with Google's new AI feature!
Fashion e-commerce is constantly evolving, with the aim of replicating as closely as possible the physical store experience for e-commerce customers. With this in mind, fashion brands are each in turn implementing different solutions, such as product discovery and search using images, or virtual fitting.
Virtual fitting: for which products?
Just a few years ago, trying on a garment from home was unimaginable. However, as consumer needs evolve, brands are stepping up initiatives to improve the e-commerce customer experience. Virtual fitting is part of this strategy of innovation and improvement, offering brands the opportunity to meet ecommerce's customer needs. Those customers who can't stand crowded physical stores, and who have to go back and forth between shelves and fitting rooms. While metavers are still far from universal acceptance, the range of virtual fitting technologies (augmented reality, virtual reality, etc.) is a must when it comes to enhancing the customer experience.
How should fashion brands invest?
Like all companies, fashion brands must also face the economic downturn and offer the best products to stand out, but above all invest in the right technologies to increase their growth.