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Interesting news, articles and useful resources about virtual try-on, fashiontech, new customer experiences and innovation in fashion e-commerce.

Virtual try-on with inclusive models for fashion e-commerce

Myth 1: Virtual fittings are not realistic, because you can't actually try on the clothes.

On the one hand, virtual fitting saves customers time and confidence; on the other, it boosts conversions and reduces return costs for brands. Even though it's a controversial subject for some, virtual fitting remains an unavoidable trend in the fashion e-commerce sector.

Augmented e-commerce: a trend that has become the new standard

Augmented shopping, using technologies such as augmented and virtual reality, is transforming the online shopping experience by offering a more immersive and personalized interaction with products. This trend can be found in various sectors such as fashion, cosmetics and home furnishings. It enables brands to stand out from their competitors, increase online conversion and build customer loyalty.

Virtual clothes fitting with Google's new AI feature!

Google recently launched a new feature for brands present on Google Shopping: virtual fitting. This feature allows customers to view garments on a variety of mannequins, taking into account skin color, morphology and hair types. Thanks to an AI model based on diffusion technology, the images generated are realistic and of high quality.

Virtual fitting: for which products?

Thanks to new technologies such as augmented and virtual reality, brands are answering customers' evolving needs. The pandemic has accelerated this trend, forcing e-tailers to find solutions to reduce returns and increase customer satisfaction. These innovations boost conversion, reduce returns and strengthen brand loyalty.

Why does personalization make a difference in fashion e-commerce?

Fashion industry become more and more competitive, brands have had to find solutions to continue to grow and make sales. One of these solutions is personalization, a strategy that almost all brands are implementing, each with its own angle of attack.

How should fashion brands invest?

The key word in the fashion industry is growth. Nowadays, all brands (small, medium and large) are looking for solutions to increase their growth, even more in this year of economic downturn. Fashion brands will grow by choosing and prioritizing their investments, based on the impact on KPI's and ROI.

Diversity: the unexploited growth opportunity for fashion brands

Fashion brands need to align themselves with the needs and values of consumers. Diversity is an integral part of these needs, and is a growth opportunity for brands. How can brands leverage this diversity to increase revenue?

NRF 2023 - 12 innovations to make fashion e-commerce more engaging

Innovation remains one of the strategic levers for brand development and customer loyalty. Every year, the NRF (National Retail Federation) organizes the largest trade show dedicated to retail, where brands and technological solutions meet. We present you a selection of the latest innovations for fashion brands.

Inclusion and Diversity in fashion e-commerce

Fashion brands are should shift towards inclusive representation, breaking away from traditional standards of tall, thin, and white women. Inclusion helps brands convert and retain customers by increasing purchase intention and aligning with consumer values.

Launch your own Virtual Try-On like Walmart

Fashion brands can take advantage of virtual fitting technologies by reducing the need for extensive photo shoots. They can also enhance the customer experience by offering precise garment fittings. Walmart has just acquired Zeekit, how about launching your own virtual fitting?

What innovations for the e-commerce customer experience in 2022?

There are many new innovations for fashion e-commerce, but which ones really stand out from the crowd and give consumers something to look forward to?

Give the power to SHOPPERS with Mix&Match!

The online experience is boring, it's high time that new experiences like Mix&Match take over so that consumers are in control of their online purchases.

How can virtual fitting bring data and customer knowledge?

Virtual fitting can bring data and customer knowledge by letting consumers choose the models they identify with and by putting forward the Mix&Match

How does virtual fitting improve user journey conversion?

Virtual fitting can help improve the conversion of the user journey through optimized product discovery, mannequins in which users can better project themselves and by increasing the average basket.

What virtual try-on experience to improve fashion e-commerce KPIs in 2022?

Best tools to improve your fashion e-commerce KPIs: Choose my Model and Mix&Match virtual fitting experiences.

Why does Walmart count on the virtual fitting room to improve the e-commerce experience?

Walmart launched a new virtual fitting room, this new e-shop experience will increase sales

How to improve product discovery on mobile?

Why is it important to improve product discovery on mobile e-commerce ?

Is the future of e-commerce really in the metaverse?

Retail industry is looking at metaverse and NFTs, but other alternatives like Virtual Try-On for e-commerce are available

How the SWIPE navigation can change the game in mobile e-commerce for fashion?

51% of online fashion sales are made on cell phones, it is necessary to offer new customer experiences

How to improve the online customer experience in fashion e-commerce?

Fashion retailers are at the forefront of innovation in customer experience to improve conversion and loyalty. But in online retail, fashion brands lag behind pure players and only apply existing models. As the share of online sales is growing, it is key for fashion brands to innovate to make the online shopping experience unique.

Virtual try-on is a powerful tool to make your customer experience more diverse and inclusive

Diversity and inclusion are not only a matter of social engagement for fashion brands. They are also opportunities to improve business performance: engagement, loyalty, conversion.

4 tips to improve fashion e-commerce performance using outfits

#ootd Composing an outfit is a way to express style and personality. Outfits are a powerful tool for fashion brands to engage clients. In e-commerce, outfits can help them project themselves with the clothing. They can help accelerate conversion, but also improve cross-sell and increase average order value. Here are 4 methods to use outfits to improve performances for your fashion e-commerce website, from product recommendation systems to shop the look modules or virtual dressing rooms.

How to foster client projection with fashion online to accelerate e-commerce conversion?

Helping client projection online is crucial for fashion brands who want to improve the performance of their e-commerce websites. As it is not possible to try clothes when shopping online, customers often struggle imagining what the clothes will look like on them. Let us introduce a few solutions to help clients project themselves with clothing online in order to accelerate e-commerce conversion.

The best virtual try-on technologies for fashion e-commerce

Two weeks ago American retail giant Walmart announced they bought start-up Zeekit, a specialist in virtual try-on technologies. This comforts Walmart's ambitions to reinforce its presence in fashion. Walmart announced its plan was to use the Zeekit technology in priority on its controlled websites, for its own fashion brands but also for the labels it distributes . What is virtual try-on, how doe Now that Zeekit solutions are getting off market, which alternatives exist?

3 tips to increase online product discovery through outfits and looks

Product discovery is a key challenge for fashion e-commerce. Brands need to go beyond the analytical search model based on categories and keywords to create a more experiential client product encounter. Online shopping experiences based on full outfits and looks are very efficient tools to boost client projection and increase conversion in fashion ecommerce.

Which kind of images will increase conversion on your fashion e-commerce?

Increase the conversion of your e-commerce by showing clothes worn by a model

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Veesual AI
10 rue de Penthièvre
75008 Paris
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Veesual AI is an artificial intelligence company that creates virtual try-on experiences for fashion e-commerce.

RESOURCES

Myth 1: Virtual fittings are not realistic, because you can't actually try on the clothes.

Augmented e-commerce: a trend that has become the new standard

Virtual clothes fitting with Google's new AI feature!

Virtual fitting: for which products?

Why does personalization make a difference in fashion e-commerce?

How should fashion brands invest?

Diversity: the unexploited growth opportunity for fashion brands

NRF 2023 - 12 innovations to make fashion e-commerce more engaging

Inclusion and Diversity in fashion e-commerce

Launch your own Virtual Try-On like Walmart

What innovations for the e-commerce customer experience in 2022?

Give the power to SHOPPERS with Mix&Match!

How can virtual fitting bring data and customer knowledge?

How does virtual fitting improve user journey conversion?

What virtual try-on experience to improve fashion e-commerce KPIs in 2022?

Why does Walmart count on the virtual fitting room to improve the e-commerce experience?

How to improve product discovery on mobile?

Is the future of e-commerce really in the metaverse?

How the SWIPE navigation can change the game in mobile e-commerce for fashion?

How to improve the online customer experience in fashion e-commerce?

Virtual try-on is a powerful tool to make your customer experience more diverse and inclusive

4 tips to improve fashion e-commerce performance using outfits

How to foster client projection with fashion online to accelerate e-commerce conversion?

The best virtual try-on technologies for fashion e-commerce

3 tips to increase online product discovery through outfits and looks

Which kind of images will increase conversion on your fashion e-commerce?

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