"Complete the Look" Banners : is it enough ?
Scroll through any product page on a fashion eCommerce site and chances are you’ll see it: a “Wear it With” or “How to Style It” section, usually nestled just beneath the product. These are variations of what many fashion brands refer to as “Complete the Look” banners—a quick way to suggest complementary items that finish an outfit.
Has Online Shopping Lost Its Spark?
For years, e-commerce has delivered on convenience, speed, and scale. But something essential may have been lost along the way: the joy of shopping.
5 Ways Virtual Fitting Can Elevate Your Fashion Brand’s Online Presence
Virtual fitting has become a must-have in fashion e-commerce. Just like everything in fashion, ignoring the trend means falling behind. Virtual Fitting is more than a nice-to-have, it boosts your online shopping experience while making it more accessible and engaging for everyone.
How Veesual’s Switch Model & Multi-Sizing Enhance Eileen Fisher’s Online Shopping Experience
In the world of online shopping, uncertainty around fit and style often leads to hesitation and returns. But with new solutions like Switch Model and Multi-Sizing, we plan on transforming the virtual fitting experience for shoppers, helping them make more confident purchasing decisions while promoting inclusivity. These innovations, currently live on EILEEN FISHER’s website, are set to reshape the future of fashion e-commerce.
Virtual Try-On, Virtual Styling or Virtual Fitting: How to Choose the Right AI Experience for Your E-Commerce Strategy
In the fast-evolving world of e-commerce, technologies like Virtual Try-On (VTO), Virtual Fitting, and Virtual Styling are reshaping the way customers shop online. While these terms are often used interchangeably, each serves a unique purpose. For brands, understanding these distinctions is key to leveraging the right technology to drive conversions, reduce returns, and enhance customer loyalty.
The Role of AI in Elevating Luxury Experiences
Artificial Intelligence (AI) is often associated with automation, efficiency, and scalability—concepts that might seem at odds with the world of luxury, where authenticity, craftsmanship, and exclusivity reign supreme. Despite these apparent contradictions, AI holds transformative potential for luxury brands, offering new ways to enhance the distinctive experiences they deliver to their discerning clientele.
Reaction to Vogue Business Inclusivity Report: As Extreme Thinness Returns to the Runways, Why Brands Must Continue Investing in Size Inclusivity
The Spring/Summer 2025 fashion weeks have come to an end, and while the runways showcased an array of creativity, one unsettling trend has resurfaced: the return of extreme thinness as the dominant body type in fashion. According to the Vogue Business Inclusivity Report, only 0.8% of looks across New York, London, Milan, and Paris featured plus-size models, with 4.3% mid-size representation. In stark contrast, 94.9% of models were straight-size (US 0-4), signaling a regression to the outdated and unhealthy standards of beauty that once plagued the industry.
The Future of Virtual Try-On: A Growth Driver for Fashion E-Commerce in 2025
Virtual Try-On (VTO) technologies are revolutionizing the fashion e-commerce industry. After two decades of development, these tools have finally reached a point where they significantly enhance the online shopping experience. Major players like Google are leading this revolution with advanced AI-powered solutions, enabling consumers to virtually try on clothing. This innovation helps brands boost customer engagement, increase conversions, and reduce returns.
Veesual raises 5 million euros
We are thrilled to announce that AVP and Techstars are joining our journey at Veesual. This exciting development marks a significant milestone as we aim to become a global leader in AI-powered image-generation technologies for fashion.