Veesual raises 5 million euros
We are thrilled to announce that AVP and Techstars are joining our journey at Veesual. This exciting development marks a significant milestone as we aim to become a global leader in AI-powered image-generation technologies for fashion.
Why does personalization make a difference in fashion e-commerce?
Nowadays, fashion e-commerce is a very competitive sector, with increasingly demanding customers. Fashion brands have to find solutions to stand out, increase their performance and satisfy their customers. It's no longer just about offering the best products, but also about providing an impeccable shopping experience. Personalization is a solution to meet this challenge.
Myth 1: Virtual fittings are not realistic, because you can't actually try on the clothes.
In the fashion e-commerce sector, virtual fitting has become a must-have feature, but it remains a controversial subject for some.In a series of articles, we're going to demystify the myths surrounding virtual fitting. The first is that virtual fitting is ineffective because it doesn't offer a real fitting experience. We can start by recalling that e-commerce customers are those who rarely, if ever, visit physical stores, for a number of reasons: lack of time, no attraction to in-store waiting, especially for fitting room queues. Brands need to be able to adapt to these customers, because the need remains the same: to buy clothes. And, as in a physical store, this purchase is based on several aspects and questions: "does it fit me", "do I like it", "what would it go with"... The virtual fitting experience answers these questions by reproducing as closely as possible the fitting room in a physical store.
Augmented e-commerce: a trend that has become the new standard
The shopping experience is constantly evolving, and consumer needs are changing with it. Online shopping, which was once limited to simply selecting products from a catalog, has been transformed by the growing demand for personalization and innovation. Today's consumers are more demanding than ever, expecting unique shopping experiences tailored to their individual needs.
Virtual clothes fitting with Google's new AI feature!
Fashion e-commerce is constantly evolving, with the aim of replicating as closely as possible the physical store experience for e-commerce customers. With this in mind, fashion brands are each in turn implementing different solutions, such as product discovery and search using images, or virtual fitting.
Virtual fitting: for which products?
Just a few years ago, trying on a garment from home was unimaginable. However, as consumer needs evolve, brands are stepping up initiatives to improve the e-commerce customer experience. Virtual fitting is part of this strategy of innovation and improvement, offering brands the opportunity to meet ecommerce's customer needs. Those customers who can't stand crowded physical stores, and who have to go back and forth between shelves and fitting rooms. While metavers are still far from universal acceptance, the range of virtual fitting technologies (augmented reality, virtual reality, etc.) is a must when it comes to enhancing the customer experience.
How should fashion brands invest?
Like all companies, fashion brands must also face the economic downturn and offer the best products to stand out, but above all invest in the right technologies to increase their growth.
Diversity: the unexploited growth opportunity for fashion brands
The world of fashion is very often pointed out, especially for its lack of diversity. Whether it's during fashion shows, in stores or in advertisements, brands still tend to present us with a "standard" model: young white woman, tall, thin, long hair, etc. However, these models don't fully represent the diversity of society, and therefore don't illustrate all the customers around these brands. Yet, fashion brands should make diversity a priority, as it is a real opportunity for their growth.
Inclusion and Diversity in fashion e-commerce
For a long time, fashion brands have been represented by tall, thin, and rather white women. This representation did not only appear during the fashion shows, but also in the advertising campaigns and in their communications on social networks. However, more and more consumers want to have a fashion more representative of reality and society. Faced with this situation, brands are breaking away from the old codes, highlighting diversity and offering more inclusive products.