Ressources

La diversité : l’opportunité de croissance inexploitée par les marques de mode

Les marques de mode doivent s'aligner sur les besoins et valeurs des consommateurs. La diversité fait partie intégrante de ces besoins, et est une opportunité de croissance pour les marques. Comment les marques peuvent exploiter cette diversité pour augmenter leurs revenus ?

Retour sur la NRF - 12 innovations pour rendre l’e-commerce mode plus engageant en 2023

L'innovation reste l'un des leviers stratégiques pour le développement des marques et la fidélisation de leurs clients. Chaque année, la NRF (National Retail Fédération) organise le plus grand salon dédié au retail, où marques et solutions technologiques se rencontrent. Nous vous présentons une sélection des dernières innovations, non exhaustive pour les marques de mode.

Inclusion et Diversité dans l’e-commerce mode

Les consommatrices ont de plus en plus besoin de s'identifier aux mannequins de mode. Les marques ayant compris cela, prônent l'inclusion et la diversité dans leur communication et à travers leurs défilés. Cependant, comment traduire cette diversité dans les sites e-commerce ?

Quelle expérience d’essayage virtuel pour améliorer les KPIs en e-commerce de mode en 2022 ?

Comment l’essayage virtuel améliore la conversion du parcours utilisateur ?

Comment personnaliser l'expérience client online dans la mode?

Top 5 des innovations dans le parcours client en 2022

4 astuces pour augmenter la performance de votre site e-commerce de mode grâce aux looks

Quelles innovations pour l'expérience client e-commerce en 2022?

Comment améliorer la product discovery sur mobile?

Les meilleures solutions d'essayage virtuel pour le e-commerce de mode

Les 3 leviers pour améliorer la product discovery online grâce aux looks

Quelles images utiliser pour augmenter la conversion sur les sites e-commerce de mode?

Comment aider les clients à se projeter pour augmenter la conversion en e-commerce ?

Comment l'essayage virtuel peut vous aider à rendre votre marque de mode plus inclusive

Collaboration Veesual & La Redoute !

Pourquoi la personnalisation fait-elle la différence dans la fashion e-commerce?

Pourquoi Walmart

Walmart launched a new virtual fitting room, this new e-shop experience will increase sales

Which kind of images will increase conversion on your fashion e-commerce?

Increase the conversion of your e-commerce by showing clothes worn by a model

What virtual try-on experience to improve fashion e-commerce KPIs in 2022?

Best tools to improve your fashion e-commerce KPIs: Choose my Model and Mix&Match virtual fitting experiences.

Virtual try-on is a powerful tool to make your customer experience more diverse and inclusive

Diversity and inclusion are not only a matter of social engagement for fashion brands. They are also opportunities to improve business performance: engagement, loyalty, conversion.

The best virtual try-on technologies for fashion e-commerce

Two weeks ago American retail giant Walmart announced they bought start-up Zeekit, a specialist in virtual try-on technologies. This comforts Walmart's ambitions to reinforce its presence in fashion. Walmart announced its plan was to use the Zeekit technology in priority on its controlled websites, for its own fashion brands but also for the labels it distributes . What is virtual try-on, how doe Now that Zeekit solutions are getting off market, which alternatives exist?

Is the future of e-commerce really in the metaverse?

Retail industry is looking at metaverse and NFTs, but other alternatives like Virtual Try-On for e-commerce are available

How to improve the online customer experience in fashion e-commerce?

Fashion retailers are at the forefront of innovation in customer experience to improve conversion and loyalty. But in online retail, fashion brands lag behind pure players and only apply existing models. As the share of online sales is growing, it is key for fashion brands to innovate to make the online shopping experience unique.

How to improve product discovery on mobile?

Why is it important to improve product discovery on mobile e-commerce ?

How to foster client projection with fashion online to accelerate e-commerce conversion?

Helping client projection online is crucial for fashion brands who want to improve the performance of their e-commerce websites. As it is not possible to try clothes when shopping online, customers often struggle imagining what the clothes will look like on them. Let us introduce a few solutions to help clients project themselves with clothing online in order to accelerate e-commerce conversion.

How the SWIPE navigation can change the game in mobile e-commerce for fashion?

51% of online fashion sales are made on cell phones, it is necessary to offer new customer experiences

How does virtual fitting improve user journey conversion?

Virtual fitting can help improve the conversion of the user journey through optimized product discovery, mannequins in which users can better project themselves and by increasing the average basket.

4 tips to improve fashion e-commerce performance using outfits

#ootd Composing an outfit is a way to express style and personality. Outfits are a powerful tool for fashion brands to engage clients. In e-commerce, outfits can help them project themselves with the clothing. They can help accelerate conversion, but also improve cross-sell and increase average order value. Here are 4 methods to use outfits to improve performances for your fashion e-commerce website, from product recommendation systems to shop the look modules or virtual dressing rooms.

3 tips to increase online product discovery through outfits and looks

Product discovery is a key challenge for fashion e-commerce. Brands need to go beyond the analytical search model based on categories and keywords to create a more experiential client product encounter. Online shopping experiences based on full outfits and looks are very efficient tools to boost client projection and increase conversion in fashion ecommerce.